Campaigns
Campaigns that respect the customer state.
Build and send campaigns against real customer audiences from the same console that runs the competitions. Before anything goes out, the platform checks who should not receive it.
How a send works
Audience, then rules, then send.
Live Campaign sending, with care flag suppression and closed account rules applied before the send.
The win back campaign does not get a veto.
- Audience
- Protection check
- Preferences
- Send
- Record
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Real audiences
Live
Campaigns go to customers on the platform, not an exported list that has drifted from the account state.
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Suppression built in
Live
Care flagged players are excluded from targeting. Closed accounts receive nothing except about a prize still owed.
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Journeys
Built
Automated flows for welcome, draw reminders, winners and win back, processed every five minutes.
Transactional is different
Receipts are not marketing.
Purchase receipts, results and prize communications are operational messages, and they stay factual. Marketing messages carry more personality but respect channel preferences, suppression and responsible play rules.
Subject lines should tell the reader why the email matters.
Not today
What campaigns do not do yet.
- A/B testing
- Abandoned cart triggers from the storefront
- Server side ad platform events
- Predictive or personalised targeting
More useful customer relationships, not more noise.
